Why Morgan Lane

Why

One of the outstanding differences between Morgan Lane and other real estate companies is our approach to sales. Morgan Lane agents often operate as a team so that if a particular expertise is required, they call upon each other to provide the additional coverage, services and resources a client or property may require.

Setting New Standards

Morgan Lane is setting new standards for service, professionalism and team work in Marin County. Morgan Lane has attracted many of the finest real estate agents in Marin County to join our team. These sales professionals pride themselves on their in-depth knowledge of market conditions, listening and communication skills and state-of-the-art marketing programs.

In Marin County, Morgan Lane agents enjoy the experience of the company’s founders Mark and Tracy McLaughlin. Mark’s background includes managing real estate companies of over 700 agents and extensive technology and ".com" success. Tracy's career in real estate began as a rising star in 1996. Now as the top agent in all of Marin County (2005, 2006 & 2007), Tracy’s market insights, negotiating skills and relationships are available to each Morgan Lane agent. Mark and Tracy also bring the experience and resources of building 25+ custom homes in Marin County. Morgan Lane agents enjoy access to these resources and success to assist clients' challenges.

When Morgan Lane began, the articulation of our brand was found in six words — "The Fine Art of Fine Property." We felt these words expressed the essence of our service on many levels. First, we truly consider the successful guidance and attention throughout the difficult process of a real estate transaction as much an art as a science. Practiced well, it is a "Fine Art." There is knowledge (of property, pricing and contracts), skill (in negotiating and in the handling of legal financial issues) and creativity (in advertising and marketing), all of which are fairly quantifiable (scientific, if you will) aspects of the transaction. But, there are also the "softer" aspects, which speak mostly to the emotional, caring and understanding aspects needed throughout a transaction — the more qualitative (or artistic) parts. All of which we consider Morgan Lane's "Fine Art."

We consider every property that Morgan Lane lists or sells "Fine Art." Consider the buyers acquiring their first home — an experience most of us will never forget. Regardless of price, condition, size or location — to each of us, that property represented much more than a roof over our heads. Or think about a seller that has lived for many years in a home where children have been raised, families have been nurtured and memories created. To that seller, that home is a masterpiece.

At Morgan Lane, "The Fine Art of Fine Property" is more than a slogan, a marketing concept or words to take up space in our ads. To us it is our essence.

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